Window installation & packaging concept for Levi's RED

date: 2001

The project with Levi’s continues: Jurgen Bey designs another window concept and develops packaging that can be used as a tablecloth. Frank Tjepkema and John Maatman come up with an idea to attract attention in the shops: a vacuum sealed pair of jeans on a clothes hanger.

The window installation could be seen at Jones in London and Colette in Paris, in Milan and Stockholm.