Ace & Tate pop up

High quality eyewear brand Ace & Tate have opened their first retail experience in Hôtel Droog, a pop up store that presents the Ace & Tate collection in a unique retail setting designed by Studio Droog. This new retail experience, under the header ‘Let’s make a spectacle’, runs from June until the end of August.

Studio Droog designed a sophisticated framework to display the Ace & Tate collection using simple but strong and bold materials. The installation tries to find a new way to look through frames and behind surfaces. The framework is a multifunctional portable platform that can be customized to fit Ace & Tate pop up stores anywhere.