128 PANTONE mugs / Perfect cuppa cup by Onkar Singh Kular

What happens when the consumer has so many possibilities from which to choose that he can no longer decide?

Onkar Singh Kular used the PANTONE colour scale to design mugs of which the colour, from mug to mug, changes from beige to brown, whereby two neighbouring colours are hardly distinguishable. Luckily he offers a point of orientation: choose the colour closest to the colour of your favourite coffee or tea.