Do Frame Tape by Martí Guixé

Martí Guixé
Do Frame Tape, 2000

Guixé joined the Do Create project with a touch of playful genius. Do Frame is a roll of adhesive tape dressed up in baroque-style golden decorations, perfect for framing posters, photos, or whatever masterpiece you want to highlight.

This design plays with the idea of objects disappearing, replaced instead by simple yet striking drawings. Do Frame Tape is everything from purely practical to fabulously decorative. Years later, even giants like IKEA and Muji jumped on the fancy-tape idea.

Stick it, frame it, and transform anything into an artistic statement.