This chair is a companion through childhood. As the child grows the chair diminishes. The notches on the legs indicate each stage of the chair. So when you feel the time is right, you can saw off what is not […]

This project unravels unconscious positions and inconsequent motives that are hidden behind the apparent superficial choice for a brand or label. In the endless world of identity and image it provides the lost individual a definite advice.

If the price of a product is increased rather than reduced this can be a positive purchasing consideration if it is expressly indicated that there are reasons for it. One is willing to pay more it seems for a T-Shirt […]