the origins of @droog

It all started in 1993 when art historian Renny Ramakers and designer Gijs Bakker presented a collection of works from a group of young Dutch designers at the Salone del Mobile in Milan under the name ‘Droog’. Ramakers and Bakker had noticed a fresh trend in design in the use of everyday, recycled materials, combined with a down-to-earth mentality. The designs where simple yet humoristic – literally ‘dry’; ‘Droog’ in Dutch.